Corporate video production has become a vital marketing tool for businesses in the Philippines. With the rise of digital platforms like Facebook, TikTok, YouTube, and more, companies need engaging and creative video content to connect with their audiences. Choosing the right type of video ad can make all the difference in driving awareness, engagement, and conversions.

Alden Media specializes in crafting high-impact video ads tailored for different marketing needs. Below, we’ll explore six of the best video ad types we create and how they cater to the unique preferences of the Philippine market.

1. Scroll-Stopping UGC Ads

Authentic, raw, and relatable. That’s what makes User-Generated Content (UGC) ads some of the most engaging formats in corporate video production. Unlike overly polished campaigns, UGC ads are designed to mimic videos created by everyday people, making them highly trustworthy and relatable.

Why UGC Ads Work in the Philippines

The Filipino audience values authenticity. Videos that feel “real” and relatable outperform overly commercialized ads. These ads are also ideal for leveraging reviews, customer testimonials, and influencer content—all of which help build brand trust.

Use Cases for UGC Ads

• Building Brand Credibility: Showcase real customer experiences.

• Increasing Engagement: Encourage audiences to share and engage with content.

• Best Platforms: Facebook, TikTok, and Instagram, where authenticity thrives.

Alden Media’s expertise in creating believable and on-trend UGC ads ensures they’re just as compelling as professionally produced content.

2. Product Demo Videos

Show, don’t tell. That’s the philosophy behind product demo videos, one of the most effective ad formats for eliminating doubts and converting potential customers. These videos highlight how a product or service works, often focusing on its benefits in real-world situations.

Why They’re Effective in the Philippines

Filipino consumers are detail-oriented. Before making a purchase, they want to ensure the product meets their specific needs. A good demo video answers questions, counters objections, and leaves little room for uncertainty.

Use Cases for Demo Videos

• Highlighting Core Features: Showcase the functionality and value of your product.

• Eliminating Concerns: Preemptively tackle common objections or doubts.

• Ideal Platforms: E-commerce listings, YouTube, and social media.

At Alden Media, we specialize in creating visually engaging product demo videos that convey information succinctly and persuasively—keeping your audience hooked until the very last second.

3. 15-Second Benefit Explainers

Short, impactful, and to the point. Benefit explainer videos deliver your key message in record time, making them perfect for attention-challenged social media users.

Why They’re Game-Changers

The fast-scroll nature of platforms like TikTok and Instagram shows that you only have a few seconds to capture your audience’s attention. These 15-second videos jump straight into the benefits of your product or service, leaving no time for fluff or distractions.

Use Cases for 15-Second Explain Videos

• Quick Awareness Campaigns: Perfect for announcing a sale or limited-time promo.

• Elevator-Pitch Ads: Distill your message into simple, bite-sized content.

• Primary Platforms: TikTok, Instagram Reels, and YouTube Shorts.

Alden Media’s expertise in crafting concise, visually compelling, and algorithm-friendly videos ensures optimal engagement across all platforms.

4. Founder/Brand Story Ads

People don’t just purchase products—they buy into missions and connections. Founder or brand story ads introduce the faces, values, and philosophies behind a business, allowing audiences to connect on a more emotional level.

Why Resonating Stories Matter

Filipino culture is relationship-driven, and storytelling lies at its heart. By sharing a personal or inspiring narrative, companies can foster trust, loyalty, and deeper emotional engagement with their audiences.

Use Cases for Story Ads

• Building Brand Loyalty: Humanize your business with heartfelt stories.

• Expanding Reach: These videos are highly shareable, especially when they evoke emotion.

• Best Platforms: LinkedIn and Facebook are ideal due to their professional and social focus.

Alden Media takes the time to understand your vision and values, helping to create brand films that resonate deeply with your audience.

5. Problem-Solution Split-Screen Ads

The split-screen format is simple yet highly engaging. On one side, you present the problem your audience is facing. On the other side, you bring their attention to your product or service as the solution—visually demonstrating its impact.

Why It’s Effective in Marketing

This direct approach allows viewers to relate immediately to the problem and visualize your product in action. Its clarity and dynamism make it an excellent option for capturing interest and driving conversions quickly.

Use Cases for Split-Screen Ads

• Comparative Advertising: Show how you outperform competitors.

• Demonstrating Usability: Highlight real-world applications for your product/service.

• Primary Platforms: Facebook Ads and YouTube.

Alden Media’s creative spin on split-screen ads ensures they’re dynamic, visually arresting, and conversion-focused.

6. Platform-Specific Video Ads

One size doesn’t fit all in corporate video production. Each social media platform has unique formats, audience behaviors, and algorithmic preferences. This is why creating platform-specific video ads is critical to ensure that your content performs optimally.

Crafting Ads for Individual Platforms

At Alden Media, we produce content specifically tailored for platforms like these:

• Meta (Facebook & Instagram): Vertical or square formats designed for feeds, Stories, and Reels, optimized for engagement and conversion.

• TikTok: Trend-driven, snackable videos perfectly aligned with TikTok’s creative culture.

• YouTube: Long-form content such as tutorials, product showcases, and pre-roll ads to capture an engaged audience.

• Google Video Ads: Optimized for integration with websites, search, or shopping platforms.

From concept to execution, Alden Media understands the nuances of every platform, ensuring your video ads are eye-catching, adaptable, and impactful.

Why Professional Corporate Video Production Matters

Professional corporate video production in the Philippines is more than just shooting and editing. It’s about creating a seamless marriage of creativity, strategy, and quality that ensures your marketing goals are met. Without expertise, you risk missing the mark with your audience.

Alden Media has become a trusted name in corporate video production, serving businesses across industries with unmatched dedication. From conceptualizing innovative ideas to delivering videos optimized for the right platforms, we help you tell your story and expand your reach.

Final Thoughts

Choosing the right type of video ad is critical to your marketing success. Whether you want to build trust, boost engagement, or drive sales, the six formats outlined above are proven to deliver results—especially when developed by a team with innovation and expertise like Alden Media.

Partner with Alden Media today for professional corporate video production in the Philippines that takes your marketing strategy to the next level. From scroll-stopping UGC content to story-driven brand videos, we’ll help you create visuals that captivate and convert.